#4: Hone Your Approach to Measurement

Showing that your efforts have achieved your goals is the mark of a mature comms department and helps demonstrate what’s a worthy investment. Still, pitfalls happen and “big” data becomes overwhelming data. It’s helpful to remind ourselves about the forest. Let’s see if we can learn how Dick and Jane approach measurement.

These worksheets were originally created for the 2016 summer edition of Change Agent, a publication of The Communications Network.