Brand

#3: Know Who You Are

A nonprofit identity is an ever-changing mix of history, ownership, programs, stakeholders, audiences, goals, purpose, and quite a few donors. The best nonprofits make sense of this mix, and show who they are through the work that they do. These orgs know the answer to, “Is this right for us?” You can call this a “brand” or a “persona,” but it’s simply a public identity. What’s yours?

Download Brand PDFs (ZIP 68kb)

The Worksheets:

  1. Vision
  2. Audience
  3. Brand, current page
  4. Measurement

These worksheets were originally created for the 2016 summer edition of Change Agent, a publication of The Communications Network.